The popularity of Thai massage is widely recognized in Thai society since earliest times to the present. Thai massage has drawn the interest of tourists throughout Asia, America, and Europe looking to enhance their health and well-being.As it helps reduce tension and aids in the treatment of specific ailments. As a result, the Thai massage industry has grown and become of greater significance in Thai people's careers, whether it is in hospitals, airports, upscale hotels, spas, health and beauty services, and so forth.

The Thai traditional massage industry in Thailand is experiencing rapid and continuous economic growth, parallel to the tourism industry. As massage services are considered important beyond just basic needs, customers who use these services typically belong to the middle and high-income groups. This growth is fueled by the increasing recognition of Thai massage as a unique cultural and wellness offering that attracts both domestic and international tourists.